Stiddle

Stiddle, a fast-growing SaaS platform, wanted to strengthen its digital presence with a site able to present its offering clearly, smooth the user journey and raise the conversion rate. The challenge was to design an experience that is intuitive, readable and built for conversion, turning visitors into active users while consolidating the product's credibility. Bonne Idée designed and shipped a Webflow site structured around clear product logic: detailed feature pages, plain explanations of the user benefits, visual demonstrations, strategic calls to action and educational content to support understanding and buy-in. The whole was completed by a search architecture and CRM integrations to improve acquisition, qualification and nurturing.

The new site attracts more qualified traffic, makes the product quicker to understand and improves user onboarding. Three months after launch, Stiddle saw clear momentum: 45 per cent more sign-ups, a 20 per cent lower bounce rate, and 35 per cent more organic traffic, supported by an educational blog and an integrated ecosystem of marketing tools. The team now has a Webflow platform it can run itself, built to grow and oriented around data, able to support the solution over the long term.

The project shows how a SaaS site built around product value, functional clarity and a well-designed user journey can become a central lever of conversion and growth.