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Case study · Data

Stiddle: a website that makes a data solution understandable

Helping visitors move from features to the value of the product.

San Francisco · SaaS website redesign and user journey optimization to support growth
Stiddle

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The client

Stiddle works in data and SaaS. The website is an entry point for visitors who need to evaluate a technical solution and understand what it does for their business.

The challenge

The project had to make that proposition readable. A website for a data solution has to connect features, uses and the questions a future user will ask.

What we delivered

We worked on a website for Stiddle. The engagement covers the presentation of the offer and the product discovery journey, with attention to the hierarchy of information.

How we worked

The design organized the reading around what people need in order to understand and evaluate the solution. The design supports that progression so visitors can follow a logic beyond the technical vocabulary.

What changed

The website gives Stiddle a medium for presenting its product. The intended benefit is a clearer discovery of the offer before getting in touch or entering the proposed journey.

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