Ecofac
Rethinking Ecofac's identity and digital presence
In 2023, Ecofac, a company specialising in environmental engineering for more than 30 years, wanted to modernise its image and strengthen its digital presence. The goal: embody a vision of innovation and sustainability, attract new partners and show off expertise rooted in high-value ecological solutions. Bonne Idée ran a complete brand repositioning and digital rebuild: an evolution of the visual identity, a graphic world built around nature and performance, a modern Webflow site, a rethought UX and UI, high-value editorial content and a search structure aimed at qualified traffic. The whole digital setup was designed to support commercial growth and give the team complete independence in updating content.
A stronger position and measurable digital momentum
The rebranding and the digital rebuild allowed Ecofac to assert its position as a committed and innovative player in environmental engineering. In the first months after launch, the performance indicators showed clear momentum: 40 per cent more organic traffic, 25 per cent more inbound enquiries, and 30 per cent more engagement with the content, supported by an editorial and search architecture built for it.
Beyond the figures, the project strengthened Ecofac's institutional credibility, improved the user experience and consolidated the digital foundations needed for sustainable growth. The team now has modern tools it can run and grow on its own, combining a strong brand, greater visibility and operational excellence.
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