Running your social accounts,
or giving you what you need to run them.

We start by looking at what your existing accounts have already produced. Not the follower count, which says nothing: the posts that genuinely brought somebody to your site, and what they did there afterwards. It is almost always instructive, and often the opposite of what the team believed.

We then establish what the account is meant to do. Becoming known in a region, feeding incoming enquiries, supporting recruitment, reassuring people before a purchase: those are four different objectives, with four different editorial lines. An account chasing all four at once reaches none of them.

Then we choose the mode of engagement with you. That is the real decision on this page, and it depends less on your budget than on how you are organised: if there is somebody at your end who can publish and reply every week, you do not need the heaviest arrangement.

Finally we produce, we publish if that is the chosen mode, and each month we look at what the account has sent to your site. Whatever produces nothing stops, an entire platform included.

The request almost always arrives in the same form: “we need somebody for social media”. Behind that sentence there are four different needs, with four different budgets. Here is how we tell them apart.

We run your accounts, end to end

This is what is called full community management: editorial calendar, production of the visuals and the copy, publishing, replies to comments and private messages. You no longer touch it, except to approve.

It is the heaviest mode, and it is justified when nobody at your end can handle it every week. It assumes one thing on your side: access to the raw material. We cannot invent your projects, your behind-the-scenes or your news, and an account run without fresh material ends up publishing illustrated emptiness.

We produce, you publish

We supply the visuals and the copy, ready to go. You publish and you reply.

It is considerably cheaper, and it works on one condition we check before proposing it: that somebody at your end genuinely keeps the rhythm. A stock of content asleep in a shared folder is worth nothing, and we have seen that often enough to say it here rather than afterwards.

We set the framework, you run it

Editorial line, choice of platforms, reusable templates, a realistic rhythm, and what to measure. You leave with enough to work on your own, or with a freelancer.

It is the right mode when the skill already exists at your end but the direction is missing. It is also the least committing, and we recommend it more often than people imagine.

Social advertising, which is another trade

Running ads has almost nothing to do with running an account: on one side you buy attention, on the other you build it. You can do one without the other, and many companies should start with one without the other. That is covered on the Meta Ads, LinkedIn Ads and TikTok Ads pages.

The first question we are asked, as soon as social media comes up, is almost always “how many posts a month”. It is the wrong question, and it leads to absurd quotes where suppliers are compared on a number.

An account publishing twice a week for a year beats an account publishing every day for two months and then stopping, by a wide margin. Regularity builds something intensity does not, and it costs less.

So we start from the rhythm you can keep, raw material included, and not from the rhythm that fills a proposal best. If that rhythm is one post a week, it is one post a week, and the arrangement is costed accordingly.

Our fee covers the framing, the editorial line, the calendar, the writing, the running and the monthly reading. It depends neither on the follower count nor on what you spend on advertising.

Costed separately is anything requiring a shoot: a day of video capture at your place, a product photo session, a set of template designs if you have none. We say so at the framing stage, not along the way.

And as on our other pages: your accounts stay in your name, you keep the administration of them, and the content produced belongs to you. If we part ways, you leave with everything.

Facebook, Instagram, LinkedIn and TikTok serve two uses that are often confused because they share an interface. Running an account means building a relationship with people who already follow you. Buying advertising means renting the attention of people who do not know you.

The first is slow and cumulative. The second is immediate and stops the day you switch it off. A company that only advertises rents its audience indefinitely. A company that only does organic has no lever during the months the account is being built.

Where the two genuinely meet: an organic post that worked well is the best starting point for an advertisement. It has already been validated by real people, which no creative conceived in a back room can claim.

That is why this division brings the two together. A supplier who sells only one channel will always recommend that channel.

We will not sell a promise of follower numbers, and it is worth saying why rather than stating it as a principle.

A follower count can be bought, and it shows: an account that grows fast while nothing arrives on the site is an account that costs money instead of bringing it in. An audience is not an asset in itself, it only becomes one if it moves towards something you control, your site, your list, your phone.

What we look at each month is therefore more modest and more useful: how many people the account sent to your site, what they did there, and what you saw arriving as enquiries. It is often a lower figure than the one on a platform dashboard. It has the advantage of being true.