Craftly

Craftly, a generative AI SaaS platform, wanted to strengthen its digital setup with a website that was clearer, faster and built for conversion. The aim was to show off what the product does, smooth the navigation and turn qualified traffic into subscribers through a simple, mobile-first and convincing experience. Bonne Idée designed and shipped a Webflow site combining technical performance, product-led design and conversion logic. The approach included a clear architecture, OpenAI API integration, a CRM connected to the sign-up funnel, and a search and content strategy to attract and qualify the audience. The whole thing was built so the team could run it independently and the product could keep growing.

The new setup offers a smooth experience, simplified journeys and optimised performance, supported by automations through Zapier and continuous user testing.

The results observed after launch: 50 per cent more conversions, 30 per cent lower bounce rate, a faster sign-up journey and complete handover of the site to the internal team. Craftly now has an agile technical platform, built to support the growth of the SaaS and sustain product adoption over time.

The project shows how a site built around product value, speed of execution and user experience can become a central lever of conversion and growth for an AI solution.