Craftly: a SaaS website that helps people understand the product
The first conversion is understanding what the software does for you.
The client
Craftly is a SaaS platform. Its website is an entry point to the product for visitors who need to understand the offer before deciding to try it.
The challenge
The project had to make the features and their uses easy to read. Building a website for a SaaS product means connecting the product’s promise to the information people need to evaluate it.
What we delivered
Our team contributed to the design of a website for Craftly. The work covered the content hierarchy and the discovery journey, to give a clear place to the offer and to the next step.
How we worked
The design followed the visitor’s path: discover the product, understand why it matters, then move on to the proposed action. The design serves that progression by organizing information instead of presenting a list of features.
What changed
The website gives the product a medium for presentation and orientation. The intended benefit is a journey in which visitors know better what they are about to try, and why.
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Development, branding, marketing, light automation, digital tools and custom websites.
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