“Our dashboards show wrong figures.”
Because half the deals never went in. The CRM gives false confidence, and decisions are taken on it.
The web agency for your projects in France and abroad
Understand why your team
Understand why your team
does not fill in the CRM.
Real adoption, data quality, the gap between the tool and your sales process. The thirty-minute diagnosis is free.
The starting point
You are probably here for one of three reasons.
If one of the three sounds like you, the rest of this page concerns you.
“We gave the instruction, nothing changed.”
If filling it in takes effort with no benefit to whoever fills it in, it will not be filled in, whatever the instruction.
“We are hesitating about changing tool.”
A CRM almost never fails for technical reasons. Changing tool without closing the gap with the real process reproduces the problem.
A half-filled CRM is worse than a spreadsheet.
It gives false confidence. The dashboards show figures, decisions are taken on them, and the figures are wrong because half the deals never went in.
A CRM almost never fails for technical reasons. It comes from a gap between the tool and the way your salespeople actually work. If filling in the CRM takes effort with no visible benefit to whoever fills it in, it will not be filled in, whatever the instruction.
The audit measures real adoption, assesses the quality of the data present, and identifies the entries that could be removed or automated.
What you get
Said in results, not in deliverables.
Three things this work has to do for you, and what we put in place for each.
The real completion rate
Measured, not estimated: which deals go in, which never do, and at what stage.
The gap between the tool and the way you sell
That is where adoption is decided. It is what we fix first, before any configuration.
Three changes, not thirty
The ones that will get the tool filled in, in order, with what each asks of the team.
Testimonials
What our clients say.
★★★★★I came with a dating app project, and they turned my ideas into a solid, structured specification. For someone like me who does not come from the digital world, that was exactly what I needed.
Alexandre GiorgiApp project
★★★★★They rebuilt our website, they look after it, and they are always available with good advice. I recommend them, real professionals who genuinely care about the project.
Maison Remamaisonrema.com
★★★★★They rose to the challenge on a very tight calendar, without sacrificing the details that matter. The quality of their work is genuinely impressive.
Youssef Hafez DoniaBrand creation
Do your dashboards tell the truth?
Thirty minutes to estimate the real completion rate and what would have to change.
Book my diagnosis
What we look at
Three areas, in that order, because the first conditions the others.
Real adoption
Who enters what, and how often. Not what is asked for: what is done. The gap is the substance of the audit.
Data quality
Duplicates, empty fields, ghost deals left open. Managing on incomplete data is more dangerous than not managing at all.
Avoidable data entry
What could fill itself in from the website, the mailbox or the invoicing. Every automated field is a field that will be correct.
Why us
Three differences that change the delivery.
No juniors presented as seniors
Our collective is vetted: some thirty specialists selected on their portfolio. Nobody learns on your project.
One point of contact, not a committee
Karim or Jordan carries your file from end to end. You do not explain the same thing three times to three different people.
A deliverable at every sprint
Fifteen days, one deliverable. You watch the project move in real time, you adjust, we correct. No tunnel effect.
How it runs
Three stages, two weeks.
An audit that drags on for six weeks is an audit whose conclusions are out of date by the time they are presented.
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1 1. A thirty-minute brief
We understand your context, your objectives and what you have already tried. That is what avoids a generic audit telling you what you already know.
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2 2. Analysis
We go into your tools and your data. No questionnaire for your teams to fill in: we look ourselves, that is our job.
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3 3. Presentation
A conversation, not a PDF sent by email. You leave with a list of prioritised actions, costed in effort and in impact.
How it works
Start with the free diagnosis.
Thirty minutes is enough to know whether there is a real subject. If there is not, we say so.
Diagnosis
Book the diagnosis
Free 30 minutes
A first look at your situation, with no commitment and no sales pitch.
Included
A thirty-minute video call
A first look at the visible problems
Our honest view: a real subject or not
No obligation to continue
Full audit
Talk about it
And if the subject is real?
The full audit is costed after the diagnosis, on the real scope. We do not sell a package before knowing what there is to look at.
FAQ
Frequently asked questions.
In most cases, no. The problem is the configuration and the gap with the real process, not the tool. Changing CRM without dealing with that reproduces the problem elsewhere.
On the CRM's own data, and by interviewing the users. Both together, because what is declared and what is done often differ.
Yes, including from a spreadsheet. Cleaning before carrying it over is a stage in its own right: importing a dirty database reproduces the problem.
On the main ones used by small and medium businesses. For a very specific tool, we say so straight during the diagnosis.
Two weeks, interviews included.
Do your dashboards tell the truth?
Thirty minutes to estimate the real completion rate and what would have to change.
Book the diagnosis