Bonne Idée is neither a consulting firm nor a production agency. It is the team you call when the idea deserves better than a slide deck or a specification document.
Ideas do not die for want of vision. They die for want of delivery.
That is the sentence that gets us up in the morning. For years we watched perfect strategies end up in slides, and precise specifications produce products nobody would buy. The problem is almost never the idea. It is what happens between the decision and the launch. Bonne Idée was built to close that gap.
A clear position
We take a stand. If your idea does not hold up, we tell you before we code it. If it does, we go all in.
Short delivery
The Build · Prototype · Ship method. A six to twelve week cycle. No Gantt chart running past the year.
A team built for you
The right profile at the right moment. No fixed team dragged from one project to the next. You pay for the skill, not the structure.
150+
Projects delivered since 2022.
98%
Of our clients come back for a second project.
50+
Specialists we can call on in our collective.
How it works
Four years, three stages.
From five freelancers to an international collective.
202320242025
The founding
The freelance collective grows from five to fifteen. A first assignment in the region, then in the United Arab Emirates. Bonne Idée Conseil takes shape.
Going international
An office in Dubai. An assignment in Egypt in the construction sector. Karim's network goes to work on international accounts. A first large-account assignment in France.
Industrialising
We launch CoBIos, our offering dedicated to French compliance. A first deal signed with the Orléans Commercial Court. The collective reaches 50+ specialists.
How it works
With us it is simple. Nothing is complicated.
Three operating commitments that shape every assignment.
One point of contact
No chain of command. Jordan or Karim carries your file from end to end. You know who to talk to. You know who decides.
A deliverable at every sprint
No six-month tunnel. Every fortnight you see what we have built. You can use it, test it, correct it.
A budget that holds
The quote we sign is the quote we deliver. Changes of scope are discussed beforehand, not billed afterwards.
Team
The people at the helm.
Three partners, and a network of specialists brought in to suit the project. One point of contact for you.
Karim Shady
Managing partner. Fifteen years across Accor, BPCE and independent consulting. An international network (GCC, Egypt, Switzerland, Canada).
Jordan Chaise
Managing partner. Closing, business development, co-running the Consulting division. Your main contact from the first conversation onwards.
Antoine Daniel
Managing partner.
+0
Partners
Specialist profiles, brought in project by project. Developers, designers, writers, industry experts. We assemble the squad the need calls for rather than imposing the one that happens to be free.
Testimonials
What our clients say.
★★★★★
I came with a dating app project, and they turned my ideas into a solid, structured specification. For someone like me who does not come from the digital world, that was exactly what I needed.
Alexandre Giorgi
App project
★★★★★
They rebuilt our website, they look after it, and they are always available with good advice. I recommend them, real professionals who genuinely care about the project.
Maison Rema
maisonrema.com
★★★★★
They rose to the challenge on a very tight calendar, without sacrificing the details that matter. The quality of their work is genuinely impressive.
Youssef Hafez Donia
Brand creation
Why Bonne Idée exists.
We started from a simple observation. Consulting firms produce recommendations that end up in a drive. Production agencies execute specifications without questioning whether they make sense. Between the two, there is room for a team that thinks and delivers. That is the space we have occupied since 2022. We work in small squads, with a short method and tangible deliverables. Our job is not to make websites, it is to turn a business intention into a product people use. Code, design and automation are the means. The result is an organisation that scales with the right team and the right tools, at the right time.
Ready for your next big release?
Fifteen minutes to understand your context. We tell you honestly whether we can help, and who would take it on.
Ceux qui font marcher le site sont déjà là. Les autres, pour mesurer l’audience, attendent votre accord. Refuser ne change rien à votre navigation.
Fonctionnels
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
