Bonne Idée combines a consultancy's method with a tech team's know-how: the people who help you decide are the ones who build what was decided.
Most ideas get lost between the decision and the launch.
Before founding Bonne Idée in 2023, we saw carefully built strategies end up in slide decks, and precise specifications turn into products nobody used. The idea was rarely the problem. What was missing was someone to carry it from the decision all the way to launch, and that is the role we chose.
Clear-cut thinking
If your idea doesn't hold up, we tell you before coding it. If it does, we commit to it.
Straight to execution
Preparation is short: most of the time goes into building.
Custom team
Each project has its own team, put together for it from among our specialists. You pay for the skills the project needs, when it needs them.
+30
Founders and executives who have trusted us since 2023.
+8
Countries where we have carried out engagements, from Orléans and Paris.
+35
Specialists we can bring in, depending on the project.
Our story
Founded in 2023: four milestones, and one direction.
From five freelancers to a team with three practices: AI, Consulting and Digital.
20232024202520262027
2023
Founding
Bonne Idée is founded. The freelance collective grows from five to fifteen. First engagement in regional France, then in the United Arab Emirates. The Consulting practice takes shape.
2024
Going international
Engagements multiply in the Emirates and across the Gulf. In France, a first engagement for a major account.
2025
The first AI product
First work on our AI products for regulated professions.
2026
Three practices
Bonne Idée organizes itself into three practices, AI, Consulting and Digital, around one idea: decide, then deliver. LLM integration, AI agents and MVPs become our priority.
2027
The direction
Make BIA a reference for regulated professions, and grow AI projects with our clients in the Gulf.
How does it work?
Three commitments, kept on every engagement.
What you can demand from us, from the first sprint.
A single point of contact
One partner, the one from the practice concerned, carries your project from the first call to delivery. You know who to talk to and who decides.
A deliverable at every sprint
Every two weeks, you receive what has been built. You try it, and you correct course while it is still cheap to do so.
A budget that holds
The quote you sign is the one we carry out. If the scope changes, we talk about it before invoicing anything.
Team
The partners and the collective.
Three partners lead the projects, with the specialists chosen for each one.
Antoine Daniel
President and co-founder. AI practice. Antoine leads artificial intelligence projects, from strategy to production, then throughout deployment.
Karim Shady
Co-founder and Managing Director. Transformation & Tech. Karim supports executives and entrepreneurs with their strategic, tech and business plans, internationally.
Jordan Chaise
Partner. Client Services Director. Jordan spent more than ten years at top Paris agencies. He stays with each client throughout the Bonne Idée experience.
+35
Specialists
Developers, designers, writers and domain specialists, brought in project by project.
I came to them with a dating app project, and they turned my ideas into a solid, structured specification. For someone like me who doesn't come from the digital world, it was exactly what I needed.
Alexandre Giorgi
App project
★★★★★
They rebuilt our website, handle its upkeep and are always available with good advice. I recommend them: real professionals who take a genuine interest in the project.
Maison Rema
maisonrema.com
★★★★★
They rose to the challenge on a very tight schedule, without sacrificing the details that matter. The quality of their work is truly impressive.
The market separates two professions. On one side, consultancies that recommend and then leave; on the other, agencies that execute what they are handed. Between the two, part of the reasoning gets lost, and that is often where projects go wrong.
A consultancy that doesn’t build recommends without knowing what its recommendation will cost to implement. An agency that was absent from the decision executes a decision it can no longer question, even when it can see it is off to a bad start. And the client pays twice for the same learning curve on its own subject.
With us, the team that recommends in the Consulting practice is the one that delivers in the AI and Digital practices. You don’t switch providers between the decision and the delivery, and that changes two things.
First, we live with our recommendations. Proposing a project that is elegant on paper and unworkable in practice would land back on us three weeks later.
Second, preparation gets shorter. In a typical project, a good share of the back-and-forth goes into passing on to the people executing what the strategist had understood. When they are the same people, that step disappears.
This model has a limit: it doesn’t scale the way a consultancy does. We cap the number of projects we run at the same time, and we say so before we start.
Ceux qui font marcher le site sont déjà là. Les autres, pour mesurer l’audience, attendent votre accord. Refuser ne change rien à votre navigation.
Fonctionnels
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
ChatGPT
Claude
Gemini
n8n
Make
Notion
Airtable
Webflow
WordPress
Figma