A custom team
Three to five specialists chosen for your project: AI, development, process and workflow automation, design. Each one steps in when the project needs their expertise.
Bonne Idée: Artificial Intelligence and Transformation
Thought through like a consultancy.
Delivered by a tech team.
AI, consulting and digital in Orléans and Paris. We help SMEs and mid-sized companies put AI and digital to work for their ambitions.
Where to start?
Three doors, one team.
Start from your question.
I want to build AI into my processes and workflows
AI built into your processes: custom, sovereign and in your name.
I need to set a strategy or reorganize my company
Know where AI and digital save you time before you invest: AI audit, digital strategy, adoption, automation, business tools.
I want to digitize my customer journeys
Digital consulting and production, by the month or by the project: development, branding, marketing, light automation, custom websites.
Why trust us with your project.
Everything belongs to you
The code and the accounts are in your name, and we take no commission on your ad budgets. On an AI project, you own your intelligence.
Your data sovereignty
We integrate AI for commercial court registries and for public and ministerial officers who are demanding about confidentiality. On our AI projects, data is hosted in France by default.
Our services
LLM
RAG
Custom
MVP
Audit
Strategy
Adoption
Processes
Website
Visibility
Advertising
Social
All our expertise
Three practices, twelve areas of expertise, one team.
LLM
LLM integration
A language model connected to your tools, to write, summarize, classify or answer. Your data stays hosted in France.
RAG
AI agents and RAG
Agents and assistants that answer from your documents, and cite the source of every answer.
Custom
Business applications
A tool built on your processes, that your teams actually use. Allow four months for a usable application.
MVP
AI MVP and POC
A first version in the hands of real users in twelve weeks, before committing most of the budget.
Audit
AI audit
Two weeks to find out where AI pays off in your company, and which project to start with.
Strategy
Digital strategy
Decide what to do, in what order and on what budget, before you invest.
Adoption
AI training and adoption
Train your teams in AI and make it part of everyday work.
Processes
Process automation
Every repetitive task is costed in hours. We automate first the flow that gives you the most back.
Website
Website design
A custom site, designed to bring you inquiries. Live in three to five weeks.
Visibility
SEO and GEO
Be found on Google, and cited in AI answers.
Advertising
Google Ads
Be there when people search for you. The account is in your name, with no commission on your budget.
Social
Social media
We run your accounts, or we equip your team to do it.
Our tools
The best tools on the market, at your service.
AI models, websites, advertising, automation: we choose the tool to fit your project.
Explore our stack
Our work
Trust without borders.
Global vision, local impact: an approach that has taken our work to the four corners of the world.
+35 specialists
Agencies, freelancers and fractional executives, around the world.
+30 business leaders
Founders and executives who have trusted us since 2023.
+8 countries
Engagements across several markets and time zones.
Our method
Before any quote
Two-week sprints
Then ongoing
From trial to real use by your teams.
The same sequence for an AI agent, a roadmap or a website.
Create
We choose the workstream with you, check your data and estimate the gain. In AI, that means scoping; in consulting, a free mini-audit; for a website, a free kickoff workshop. You leave with a fixed quote.
WorkshopsData and documents
Prototype
A dedicated team builds a prototype and tests it on your real data, before most of the budget is committed. At each sprint, you see what is moving forward and can adjust course.
Dedicated teamPrototype
Deploy
We go live and train your teams. After that, we track what gets used, fix what needs fixing and widen the rollout once the first use holds.
ProductionAdoption
Team
The team that leads.
Three partners share the practices between them.
Antoine Daniel
President and co-founder. AI practice. Antoine leads artificial intelligence projects, from strategy to production, then throughout deployment.
Karim Shady
Co-founder and Managing Director. Transformation & Tech. Karim supports executives and entrepreneurs with their strategic, tech and business plans, internationally.
Jordan Chaise
Partner. Client Services Director. Jordan spent more than ten years at top Paris agencies. He stays with each client throughout the Bonne Idée experience.
+35
Specialists
Developers, designers, writers and domain specialists, brought in project by project.
The collective
A custom team, not a fixed package.
For each project, we bring together the specialists it calls for. Three examples, one per practice.
For an SME that wants a website that converts
A designer, a developer and an automation specialist. Free kickoff workshop, fixed quote, then launch in three to five weeks.
For an executive who wants a strategic audit
Led by the partners, in two weeks. You leave with a roadmap you can act on. From €1,800 excl. VAT, deducted from the project.
For a founder who wants a first version
A product lead, a designer and a developer. Twelve weeks to a first version used by real users. Priced for your project, after a free first call.
Why Bonne Idée exists.
Bonne Idée was founded in 2023 on one observation: consulting firms know how to think but rarely deliver what they recommend, and agencies know how to produce but rarely question what they are asked to do. We brought the two professions together in a single team, to decide with you, then deliver.
FAQ
What people ask us before getting started.
The specialists from the practices involved work together on your project: you don't have to split the subject up yourself. A website may call for automation, a strategy may lead to an AI agent.
No. A question or an everyday problem is enough: a task that takes too long, a website that brings in no inquiries. Turning it into a project is our job.
No. Workshops and progress meetings take place by video, wherever you are. If you would rather meet us in person, you are welcome at our offices.
Yes, if you wish. After go-live, the Partner offer takes over to keep developing what we delivered, at the pace of your needs.
Tool comparisons
Before you choose a tool, read what we think of it.
Nine comparisons written to help you decide: real cost, autonomy, data, handover to a third party.
RAG or fine-tuning
Two ways to put a language model to work on your documents.
Claude or ChatGPT
The two assistants companies compare most. The choice comes down to your data and your tools.
Cursor or Claude Code
A code editor with built-in AI, versus an agent that works in the repository.
Webflow or WordPress
The question comes up at every redesign: who will look after the site in eighteen months?
WooCommerce or Shopify
A WordPress plugin versus an all-in-one platform: own your store, or rent it.
Shopify or PrestaShop
Both run serious online stores in France.
Notion or ClickUp
Notion starts from the document, ClickUp from the task. The choice depends on what your team is missing.
Monday or Notion
A project management tool versus a workspace, for a team of fewer than twenty people.
Framer or Webflow
Both let you design and publish a website without writing code, with a high level of polish.
Not sure which door is right?
Tell us about your project in a free first call. We will tell you which practice to start with, or who to turn to if it isn't us.
Book a call