The question we ask before the platform
Selling online costs more than people think: preparing orders, customer service, returns, acquisition. We start by checking that your margin absorbs it, and we sometimes conclude that it does not. A store that runs for three months then dies leaves a site that is heavier and more expensive to maintain.
What makes the revenue
Not the theme. The product page and the checkout. A page giving real dimensions, materials, a delivery time in days and a returns policy readable before the basket converts better than a prettier site that keeps them quiet. That is where we spend the time.
What gets removed from the checkout
Compulsory account creation, first: it costs a significant share of orders for a benefit nobody measures. Optional fields that look compulsory. And delivery charges discovered at the last step, the leading cause of abandonment.
Shopify’s limits
The commission on sales, which weighs as volume grows. Dependency on a vendor that changes its rules. And particular business rules that sometimes force you to stack paid apps, each with its own subscription. We do that calculation with you rather than afterwards.
When we recommend something else
If your catalogue is small and your need simple, WooCommerce on your own hosting costs less. If your product has to be seen or tried, booking in store beats selling online. We say so even when it means selling a smaller project.
