Remarkable Paris

Remarkable Paris, a French fashion atelier, stands for craft elegance: garments made by hand in their Marseille workshop, noble and durable materials, and a promise of “true luxury” cut to each body. Despite a strong brand authenticity and an engaged community (their site reports tens of thousands of followers across social media), Remarkable Paris felt the need for a strategic look at its digital environment: the website, the online positioning, the Instagram presence and the customer journey. They asked Agence BI for a complete audit of their digital ecosystem, in order to align their craft, upmarket ambitions with a digital strategy able to support growth without losing their identity.

The audit brought out several key points: An undervalued digital identity: the atelier and craft story does not come through strongly enough online. A customer journey that could be better: made-to-measure is not brought forward, navigation is scattered in places. Instagram holds strong potential, but without a structured editorial strategy. Few automations and no CRM to keep existing customers close. We delivered a simple, actionable roadmap including: a clarified digital positioning, quick UX recommendations, a more coherent Instagram editorial strategy, and suggested automations to strengthen the customer relationship. Remarkable Paris now has a clear view of its digital priorities and a solid base from which to develop its image, its site and its communication, without losing the authenticity of the atelier.