Panatta Sports: connecting the franchise rollout to its communication
Support that treats the new territory and the digital presence as one line of thinking.
The client
Panatta is developing a franchise in a new territory. The work concerns the go-to-market and the social media that accompany this arrival.
The challenge
The challenge is to coordinate the development strategy with the way the brand expresses itself. Launch decisions have to show up in communication the public can understand.
What we delivered
We supported Panatta on its go-to-market and its social media presence. The scope connects consulting and digital around development in the new territory.
How we worked
The approach brings together the franchise project, its audience and its digital contact points. Social media is treated as a continuation of the launch, with a brand message that gives the rollout a common thread.
What changed
The support aims for communication consistent with the arrival strategy. It gives the project a shared framework for approaching the franchise’s development and its digital presence.
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