N26 x ANDES: a brand activation in the service of giving
The Re-Distributeur turns a familiar gesture into a chance to give.
The client
N26 and ANDES, a network of solidarity grocery stores, joined forces around the Re-Distributeur. Installed on the forecourt of Saint-Lazare station in Paris for a one-off campaign, it let people make a card donation where they would normally withdraw cash.
The challenge
The challenge of a charitable brand activation is to get the idea across and make taking part easy in a place people pass through. The strength of the concept lies in the immediate link between a familiar object and the gesture it invites.
What we delivered
Our team contributed to brand activation consulting around N26 x ANDES. The work is part of a campaign that combines visibility for the partners with a food solidarity initiative.
How we worked
The approach connected the concept to the public’s experience: understanding the message, identifying the gesture proposed and being able to take part. The role of consulting is to keep those elements consistent within the campaign.
What changed
The campaign gave a visible form to the collaboration between the partners. The Re-Distributeur translates the partnership into a concrete gesture the public can understand and carry out in a busy place.
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