Lorrain: a website for heating and air conditioning
Showing what the company does, where it works and how to reach it: the three pieces of information that lead to an enquiry.
The client
Lorrain Chauffage & Climatisation works in the Centre-Val de Loire region of France. For a company in this trade, the website is often the first exchange with a future customer: it has to make the business understandable and make people want to entrust the team with their project.
The challenge
Building a website for a heating engineer means presenting services and the service area clearly. The redesign also had to bring the company’s image in line with its expertise and make it easier to get in touch.
What we delivered
The project covered the redesign of the showcase website, its design and the presentation of the offer. The scope also included an update of the visual identity, the Google Business Profile and the contact points, to treat the online presence as a whole.
How we worked
We started from the existing site and the company’s goals, then worked on the site structure and mockups before development on WordPress. Reviews with the client made it possible to adjust the presentation of services and the path to contact.
What changed
The company has a medium for explaining its business before the first call. The website and contact points are designed to help a prospect identify the right person and put their request into words.
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