FAC LEEDership: preparing international expansion
Approaching a new market with an offer and priorities the company can actually carry.
The client
FAC LEEDership works in sustainable construction. The engagement concerned its international development: growing its business beyond its home market.
The challenge
The challenge was to connect the ambition to expand with the commercial decisions to be made. Expertise recognized in one market has to be made readable in another context, for new counterparts.
What we delivered
We supported FAC LEEDership with international development consulting. The work covers the expansion strategy and how a sustainable construction company should approach new markets.
How we worked
The consulting connected the company’s offer to the context of its development: target clients, the place of its expertise and commercial priorities. The work had to give direction to decisions before committing to expansion.
What changed
The engagement helps prepare the international move. The intended benefit is an expansion guided by explicit choices, with a proposition new counterparts can understand.
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