Super Pharm: a product launch explained on video
From subject-matter content to motion design: materials for the professionals involved in the launch.
The client
Super Pharm entrusted us with a video project for a product launch in the pharmaceutical sector. The materials are aimed at doctors, pharmacists and the professional stakeholders in the launch.
The challenge
The explanatory content had to be made understandable in a visual format while respecting the client’s information and approvals. What was at stake was how well the product’s professional relays would take it on board.
What we delivered
The project combined launch consulting with motion design video production. Production includes the storyboard, script and voice-over, visual sequences, subtitles and format variations.
How we worked
We organized production around approval of the message, the voice-over and the storyboard before finalizing the videos. The work brought together editorial, graphic and video skills, with language adaptation for the market concerned.
What changed
The launch has a set of explanatory materials to pass on to stakeholders. Video gives the message and its demonstration a common form; the format variations prepare its distribution on the chosen channels.
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