Shelving: a brand you recognize from the website to the vehicles
One identity across everything customers see, online and on the road.
The client
Shelving works in logistics. Its image travels across different media: the website presents the company, while its fleet gives the brand a physical presence.
The challenge
The project had to bring these contact points together under one identity. For a logistics company, consistency between the website, brand materials and vehicles helps the public recognize the company.
What we delivered
We supported Shelving on its brand, its website and the design of a fleet of several vehicles. The scope combines consulting on the identity with its digital and physical applications.
How we worked
The thinking connected the brand’s codes to the constraints of each medium. The website had to present the business; the vehicles had to carry the identity in their own format. The whole was treated as a brand system.
What changed
Shelving has a brand expression applied across the web and its fleet. The work provides a common base for the company’s different media and for how they evolve.
Three practices, one team.
AI built into your processes: custom, sovereign and in your name.
LLM integration, AI agents and RAG, AI MVPs and POCs, business applications, n8n agency, AI advisory, CoBIos and BIA.
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AI audit, digital strategy, adoption and change management, process automation, business tool integration, tool audit.
DigitalDigital consulting and production, by the month or by the project.
Development, branding, marketing, light automation, digital tools and custom websites.
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