Dott: bringing the brand closer to the first ride
A brand activation to explain a mobility service face to face with the public.
The client
Dott is a shared mobility operator. The engagement concerned a brand activation campaign: making the service visible and supporting its discovery.
The challenge
Seeing a brand is not enough to know how to use its service. The challenge was to bring communication closer to first use, with an experience suited to the audience encountered.
What we delivered
Our team contributed to consulting on a brand activation campaign for Dott. The work connects the presentation of the service with meeting its future users.
How we worked
The plan was built around the discovery journey: catch attention, explain the service and make the next step understandable. The consulting links the brand message to the conditions in which it is activated.
What changed
The engagement gives structure to a brand presence oriented toward use. The intended benefit is a discovery in which the public understands what the service lets them do.
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