Deliveroo: a communication plan during the Covid crisis
Getting clear information to riders on the move, in an emergency.
The client
The engagement concerned Deliveroo and its riders during the Covid crisis. The situation called for communication suited to an audience spread across the field and working under operational constraints.
The challenge
The challenge was to make useful messages available at the moment riders needed them. The clarity of instructions and the way they were distributed mattered as much as producing the content.
What we delivered
Our team contributed to consulting on a Covid crisis response. The work covered communication and the organization of relays to reach riders while they worked.
How we worked
The plan was designed around the conditions for reaching this audience: mobility, limited availability and a need for practical information. The consulting connected the message to its distribution and to the exchanges possible in the field.
What changed
The engagement brought structure to communication in an exceptional situation. Its purpose was to make information easier to receive and understand, which goes beyond running a campaign.
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