Capture the demand that exists,
create the demand that does not yet.

We start by looking at where your current customers come from, and at what price. Not what the advertising platform claims, since it has every interest in taking the credit: what your invoicing and your CRM confirm. The gap between the two is almost always instructive, and sometimes considerable.

Then we identify the channel that matches your situation. A company whose product is already being searched for has a different job to do from a company nobody suspects exists. In the first case you have to be visible at the moment of the search. In the second you have to create the desire before the search exists. Those are two trades, two budgets, two rhythms of results.

We build, we measure, we cut what does not produce. Then we start again. Advertising is not a project that ends, it is a loop that tightens.

The question comes up at every first meeting, framed as a choice: should we invest in advertising or in search optimisation. It is the wrong question, because the two answer different constraints.

Advertising buys time

It produces visits the day you switch it on and it stops the day you switch it off. That is its strength and its limit. You go there when you need to test an offer quickly, hold ground in a competitive market, absorb a seasonal peak, or make up for search visibility you do not have yet.

Search optimisation buys an asset

It takes months to produce and it keeps producing once you stop paying. It is an investment, with the delay and the uncertainty that implies.

A company that only advertises rents its customer acquisition indefinitely. A company that only does search optimisation has no lever during the six to twelve months it takes to build. The right answer is almost always a mix, and that mix changes depending on when you call us.

That is why this division holds both. A supplier who only sells one channel will always recommend that channel.

The request almost always arrives in the same form: “we need someone for social”. Behind that sentence there are four different needs, with four different budgets, and the first job is to work out which one is yours.

Running your accounts, end to end

Editorial calendar, producing the visuals and the copy, publishing, answering comments and messages. You never touch it again. It is the heaviest mode, and it makes sense when nobody on your side has the time, or the appetite, to deal with it every week.

We produce, you publish

We supply the visuals and the copy, you publish and you reply. It costs less, and it works on one condition: that somebody on your side genuinely keeps up the rhythm. A stock of content asleep in a shared folder is worth nothing.

We frame it, you execute

Editorial line, choice of platforms, reusable templates, and what to measure. You leave with enough to work on your own, or with a freelancer. It is the right mode when the skill exists on your side but the direction is missing.

Social advertising, which is another trade altogether

An advertising platform has almost nothing to do with running an account: on one side you buy attention, on the other you build it. You can do one without the other. That is covered on the Meta Ads, LinkedIn Ads and TikTok Ads pages.

What we will not sell: a promise of follower numbers. The audience is not the point, and an account that grows without selling anything costs money instead of making it. What we look at is what the account sends to your website, and what becomes of it afterwards.

This is the first thing to clear up, because it is the first source of misunderstanding. Two amounts live side by side in a campaign, they do not go to the same place and they are not negotiated the same way.

The media budget

That is what you pay the platform: Google, Meta, LinkedIn, TikTok. It does not pass through us. It leaves your payment method, on your advertising account, and you see the detail without asking us. We take no percentage of it.

Our fee

That is what you pay us to build and to steer. It is a fixed amount, known in advance, that does not move when your media budget rises.

This distinction is not cosmetic. Being paid a percentage of the spend, which is very common, creates an interest opposed to yours: it rewards the agency that makes you spend more, not the one that makes you spend better. The day the right decision is to cut a campaign, nobody should have a reason to resist it.

We work on your accounts, not ours. Advertising account, analytics account, tag manager: everything is created under your identity, and we access it as a supplier, with permissions that can be withdrawn in two clicks.

The opposite practice exists and is common: the agency hosts your campaigns on its own account. As long as the relationship goes well, nobody notices. The day it ends, you discover that the conversion history, the audiences built over two years and the algorithmic learning do not belong to you. You are not starting from zero, you are starting below zero, since a competitor keeps what you paid for.

This point is in our contracts. If you already work with somebody, it is the question to ask before any other: whose name is the account in.

Paid acquisition is a market where the promise is easy and the verification slow. A few practices are common, and we do not offer them.

A guaranteed number of leads

Nobody controls a market, a set of competitors or an algorithm. A volume guarantee is kept either by degrading quality until the count is reached, or by defining “lead” loosely enough that any click becomes one. Both turn against you.

Being paid a percentage of the spend

It aligns our interest with your spending, not with your result. We charge a fixed amount.

A twenty-four month commitment on advertising

A website, a business tool or search visibility are built over time and a long commitment is justified there. A campaign is not: it is judged in a few months. If it does not work, you must be able to leave.

A forty-page report

The size of a report is often inversely proportional to the quality of the decisions it enables. We produce a short one, and we make ourselves available to talk it through.

Two very different lines sit side by side above. They do not answer the same need.

The launch

A one-off, framed engagement. We install what is missing, build the campaigns, switch them on and hand them over in working order. You can then steer them yourself, and some of our clients do.

Monthly steering

Continuous support. It is justified when paid acquisition represents a significant share of your revenue, because a campaign left unattended decays: competitors move, audiences wear out, ads tire.

What is costed on top

The media budget, which is yours. Producing visuals or videos, if you have no material. Rebuilding a landing page that needs more than an adjustment. In all three cases, we tell you beforehand, not on the invoice.