Redesign of the SaaS site and optimization of the user journey to support growth
Clarifying the value proposition and maximizing conversion
Stiddle, a fast-growing SaaS platform, wanted to strengthen its digital presence by developing a site that could clearly promote its offer, streamline the user journey and increase the conversion rate. The challenge was to design an intuitive, readable and conversion-oriented experience, making it possible to effectively transform visitors into active users while consolidating product credibility. Bonne Idée designed and deployed a Webflow site structured around a clear product logic: detailed functional pages, user benefit pedagogy, visual demonstrations, strategic CTAs and educational content to support understanding and adherence. The set was completed by an SEO architecture and CRM integrations to optimize acquisition, qualification and nurturing.
A powerful web platform and improved onboarding
A powerful web platform and improved onboarding
The new site makes it possible to capture more qualified traffic, to accelerate the understanding of the product and to improve user onboarding. Three months after launch, Stiddle saw clear momentum: +45% signups, -20% bounce rate, and +35% organic traffic, supported by an educational blog and an ecosystem of integrated marketing tools. The teams now have an autonomous, scalable and data-oriented Webflow platform, capable of supporting the long-term growth of the solution. This project illustrates how a SaaS site designed around product value, functional clarity, and an optimized user journey can become a central driver of conversion and growth.
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