Modernization of the brand image and digital transformation of an environmental engineering player
Rethinking Ecofac's identity and digital presence
In 2023, Ecofac, a company specialized in environmental engineering for more than 30 years, wanted to modernize its image and strengthen its digital presence. The objective: to embody a vision of innovation and sustainability, to attract new partners and to promote expertise rooted in ecological solutions with high added value. Bonne Idée led a global brand repositioning and digital redesign project: evolution of the visual identity, creation of a graphic universe oriented to nature and performance, development of a modern Webflow site, redesigned UX/UI, redesigned UX/UI, production of high-value editorial content, production of high-value editorial content and SEO structuring aimed at qualified traffic. The entire digital system has been designed to support commercial growth and offer teams complete autonomy in updating content.
A strengthened positioning and a measurable digital dynamic
A strengthened positioning and a measurable digital dynamic
Rebranding and digital redesign have allowed Ecofac to assert its position as a committed and innovative player in environmental engineering. From the first months following deployment, the performance indicators showed a clear dynamic: +40% organic traffic, +25% of incoming requests, and +30% engagement on content, supported by an optimized editorial and SEO architecture. In addition to the numerical performance, the project strengthened Ecofac's institutional credibility, improved the user experience and consolidated the digital foundations necessary for sustainable growth. Teams now have modern, scalable and autonomous tools, combining a strong brand, increased visibility and operational excellence.
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