Field activation and tourist acquisition to accelerate the adoption of Dott scooters in Paris
Increasing tourist use in a saturated urban market
Dott wanted to strengthen its attractiveness to international tourists in Paris, in a context of strong competition on the urban mobility market and local visibility challenges. The objective: to transform the spontaneous interest of visitors in electric scooters into immediate registrations and real journeys, while consolidating the image of an ecological, modern and easy to access solution. Bonne Idée designed and managed an activation combining field presence and targeted digital marketing. The approach focused on the busiest areas — Opera, Trocadéro, Champs-Élysées — in order to capture tourist traffic at the most convenient time for conversion. The experience was designed to eliminate friction: simplified onboarding, geolocated QR codes, dedicated promotional offers and a multilingual welcome system, reinforced by targeted digital communication in partnership with hotels and tourism players.
A local acquisition strategy with immediate results
A local acquisition strategy with immediate results
The campaign generated rapid and measurable results: +20% registrations in one week, +15% in use by tourists in activated areas, and a significant gain in visibility among an international audience. The initiative contributed to strengthening Dott's image as a player committed to sustainable urban mobility, while demonstrating the effectiveness of an approach combining field presence, digital technology and local partnerships. This project illustrates how targeted activation and a frictionless user experience can accelerate the adoption of a soft mobility service and convert spontaneous interest into concrete use — especially in highly competitive urban environments.
.webp)
