International development of an Asian service offer in the Arab Emirates

FAC LeederShip, a key player in LEED certified sustainable construction in China and Hong Kong, wanted to position itself strategically on a new market: the United Arab Emirates. In a context of accelerated energy transition in the Middle East, the company sought to understand the most relevant entry levers and to adapt its positioning to a very specific local reality. Our mission is to conduct strategic advice focused on the analysis of the Emirates market, the identification of concrete opportunities, the definition of a differentiating positioning, as well as the structuring of an operational action plan to initiate this expansion in line with the territory's ESG (Environment, Social, Governance) ambitions.