Rebranding and digital transformation to strengthen the B2B presence
Redefining brand identity and structuring a credible digital presence
Shelving, a specialist in logistics and the development of storage spaces, wanted to modernize its image and strengthen its digital presence among a professional audience. The ambition: to clarify positioning, assert a coherent visual identity and build a web ecosystem capable of capturing and converting qualified prospects. Bonne Idée led a complete redesign of the branding and the showcase site in parallel, by aligning visual identity, content architecture, key messages and user journey. The approach integrated the production of web and LinkedIn materials, the definition of commercial guidelines and the implementation of good CRM and nurturing practices, in order to solidify Shelving's credibility in a competitive B2B market.
Asserted positioning and measurable digital growth
Asserted positioning and measurable digital growth
The rebranding associated with the Webflow redesign allowed Shelving to significantly increase its visibility and the efficiency of its commercial system. In the months following the launch: +60% in online visibility, +40% in requests for quotes, and an engagement rate multiplied by three on corporate and commercial content. The teams now have an autonomous, scalable and conversion-oriented editorial and digital system. This project illustrates how a strong identity, combined with a structured digital platform designed for B2B, can support commercial growth, strengthen credibility and streamline end-to-end customer relationships.
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