Revealing the digital signature of a studio
Strategic Audit for Remarkable Paris
Remarkable Paris, a French fashion workshop, embodies artisanal elegance: clothes handmade in their workshop in Marseille, noble and sustainable materials, and a promise of “true luxury” tailored to each morphology.Despite strong brand authenticity and a committed community (their site indicates a presence of tens of thousands on networks), Remarkable Paris felt the need for a strategic look at its digital environment: its website, its online positioning, its committed community (their site indicates a presence of tens of thousands on networks), Remarkable Paris felt the need for a strategic look at its digital environment: its website, its online positioning, its committed community (their site indicates a presence of tens of thousands on networks), Remarkable Paris felt the need for a strategic look at its digital environment: its website, its online positioning, its committed community (their site indicates a presence of tens of thousands on networks) Thousands on networks), Remarkable Paris Felt the need for a strategic look at its digital environment: its website, its online positioning, its Instagram presence, and its customer journey. It called on Agence BI to obtain a complete audit of its digital ecosystem, in order to better align its artisanal and high-end ambitions with an effective digital strategy, capable of supporting its growth without losing its identity.
Clarifying Digital Positioning and Laying the Foundations for Controlled Growth
Clarifying Digital Positioning and Laying the Foundations for Controlled Growth
The audit highlighted several key areas: Undervalued digital identity: workshop/craft storytelling does not appear strongly enough online. Perfectable customer journey: personalization that is not often emphasized, navigation is sometimes scattered. Instagram has great potential, but without a structured editorial strategy. Few automations and CRM tools to retain existing customers. We provided a simple and actionable roadmap, including: a clarification of digital positioning, quick UX recommendations, a more Instagram coherent editorial strategy, and suggestions for automations to strengthen customer relationships. Today, Remarkable Paris leaves with a clear vision of its digital priorities and a solid base to develop its image, its site and its communication — without losing its workshop authenticity.
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